12/22/2023 0 Comments Zodiac happy lunar new year 2021The email is also very well designed and on-theme: the red and yellow combination is a symbol of the Chinese culture and the font is perfectly suited to the theme. In the email example below, you can see how the company perfectly-timed its promotional campaigns around the children’s book: How to catch a dragon. The Lunar new year is a great opportunity for brands to promote new lines of products and special edition goods. This email sent by BlankLabel is a great example of how a brand can communicate with customers to announce updates and new measures. In the first email example we showcased, the brand actalluy included a subtle GIF of mesmerising Ox that elevates the emails and adds a fun engaging element.Īnother amazing GIF sent in a Chinese new year email is the following: Some reminders of the red are showcased in the product images, which ties in the email perfectly.Īs shown in Ugg’s email, the product shots are taken on a deep red background.Ģ021 is the year of the Ox, and the zodiac has made an appearance in more than one email campaign this year. In the examples below, we see how different brands paired the bright red with muted grays to balance out the palette and create a harmonious design. Therefore, it’s an obvious choice for Chinese New Year email campaign color palettes. It’s the color of celebration and represents vitality and fertility. The color red is a symbol of luck, joy, and happiness. The design theme around the zodiac sign.Read more | How to write a compelling email subject line? Chinese New Year email campaign examplesĪfter browsing through hundreds of Lunar new year email campaigns sent in the days leading up to the Lunar New Year, we were able to divide the different campaigns into 4 categories based on : NEW: Lunar New Year Box ✨ Worth over £170.New: Celebrate the Lunar New Year With Our Limited-Edition Capsule.Get lucky with the NEW Lunar New Year: 2021 Edit ✨.Lunar New Year Bonus + The Secret To A Chap-Free Winter.□How to Catch a Dragon for Lunar New Year?□ The answer is here….Get your order in before Lunar New Year.Receive a Lunar New Year gift with any $300 purchase.New special editions to celebrate Lunar New Year.Wishing You Health, Happiness & Prosperity.The Luxury Lunar New Year Gift Guide □ ✨.We have compiled a list of compelling email subject lines for the Lunar new year : □ Learn more in detail about the Chinese New Year celebration here. Lantern Festival: preparations for the Lantern Festival held on the 15th of February.Spring Festival: New year from 1st until 11th February.Little year celebrations: from 24th to 31st January, a period to prepare for the new year.Below, you’ll find a detailed calendar with the main dates marking the Chinese New Year: The celebrations last until February 11th. The Chinese New Year 2022 starts on Tuesday 1 February.
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